house of lafloïd
THIS IS OUR TRULY UNIQUE HISTORY
It was Spring in 1962 when successful businessman J.B.C., in his early 40s and an expert in the world of perfumery, was enjoying a walk around “Rue du Fabourg Saint-Honoré” in Paris. Everybody stared at him, not only due to his good looks, being tall and handsome, but also due to his eye-catching pink snakeskin boots. His refinement and charm certainly drew all attention.
The city was enjoying quite a magical time. A golden period where glamour, luxury and secret parties where the norm. J.B.C. was on his way to the Hotel Le Meurice to meet his old friend and fellow citizen Salvador Dalí. The artist had organized a most extravagant event inviting friends, poets, artists and businessmen from all around Europe and the Parisian Boheme, to discuss current affairs and sell some of his artworks. A large table with a huge pile of bananas dominated the room. Elegantly dressed, Dali encouraged guests entering the room “Dear friends, please take your favourite piece of fruit!”.
In this same ballroom, J.B.C. met a most promising young man that had just started a haute couture brand with his colleague Y.S.L.
Staring at his boots, P.B. approached joking around and introduced himself. A lively and interesting discussion developed where they shared their views on different businesses, mainly around cosmetics and fashion.
P.B. confided to his new acquaintance that success in the luxury world resided not only on design and their quality, but mainly on exclusivity and how one projects it terms of freedom across a wide spectrum of choices.
That conversation sank deep in J.B.C. Years later, those two business partners became a world reference in the world of fashion.
J.B.C. was my grandfather, and the creativity, attitude, passion and world changing desires shown by these historical characters were the key pillars of inspiration that moved my husband and I to launch Lafloïd.
With Lafloïd, the magic created in that special room remains…
Lafloïd is not only an exceptional handbag and accessory brand. The historical background, and people behind it, turn it into a new way of looking at life, of doing things and conveying key values.
In Lafloïd we believe that luxury lies in the freedom anyone has to communicate and express themselves through our bags. It is the only way for our values to make sense, leaving your landmark in each piece and turning it into something unique.
We love open minded individuals that know what they want, regardless of how conventional they are, people who like to take risks and are not tied exclusively to what the large brands have to offer. In short, people with style, non-conformist and free.
craftwork and personalisation
In Lafloïd we are committed to quality and perfection, and we therefore pay attention to every little detail. All our products are crafted in Spain by the most skilful artisans, made out of the most exclusive leather and materials, and applying sustainable measures.
Each individual product needs to undergo different quality control measures throughout the making up process, as well as during personalisation and delivery. This way we ensure that every single piece reaches the customer in a perfect state.
Our personalisation process is unique in the category, due to the high quality and wide range of possibilities offered to the customer. Each and every one has been designed and produced by and for Lafloïd, and thanks to our exclusive techniques, we can guarantee a perfect and long term finish for all our products.